GPS市场需求分析

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1、Mａrket Deｍａnｄ Anａlｙsis　ｏf GPS GPS has been　ｗidely useｄ in consumeｒ　aｎｄ pｒofesｓｉonal　fｉelｄｓ. Thｉｓ kind ｏｆ　the　ｔechnｉque haｓ been apｐliｅｄ　from　the　miliｔarｙ field ｔo ｔhe ｖulgａrized fieｌd. It is sａid tｈat the　incｏｍe oｆ ＧPＳ to pｏsiｔion the ｍａｒkeｔ scale ｗill　rｅach tｏ $250 bilｌiｏn iｎ ． Thｅ huge markｅt ｄem

2、ａnd pｒoｍoｔeｓ ｔhｅ GPS inｄｕstry develｏpiｎg　fast. Ｗｉth　the　hiｇh　dｅvｅlopｍｅnt of ｓociａl economｙ, mｏst kinds oｆ　the fｉｅldｓ iｓ keeｎ on　the infｏｒmatｉoｎ　of　tｈe diｆfeｒent gｅograｐhic position. So nowadayｓ the GPS ｐeｎｅｔｒａtes into tｈe miniｓtｒy of land, tｈe rｅsｏuｒｃes, ｌoｇistics　and city　maｎａgｅmeｎt aｎd　oｔｈeｒ fielｄ

3、s dｅeper and dｅeper． Ｂecauｓe of　the acｃurate　navｉgａtｉoｎ　and posiｔｉｏｎing demanｄ　to　ｔrａvel arounｄ　the wｏｒlｄ　ｆｒom thｅ ｐｅoplｅ,　ｔhe saｔｅlliｔe　nａvigatiｏn　and ｐositioniｎg　tecｈnology hａs bｅcome necessarｙ.　The emｅrgｅnce and ｄevｅｌopment　ｏｆ GＰS technology ｈａs prｏfｏundｌy　chａｎｇｅd　the ｔhinｋiｎg way　oｆ ｔhe humaｎ　be

4、ｉｎg ｆｏr thｅ　tｒaｖelｉng skills　ａｎd tｈe spacｅ. Wｉth thｅ ｓtuｄy of　tｈe ＧＰS, the　autｈｏr ｗｉｌl anaｌyｚe thｅ market demaｎd ｏf　ｔhe GＰＳ in ｔwo maｉｎ parｔs. Tｈe firsｔ　ｏnｅ is　aboｕｔ　ｔhe anａlyｓis of　ｔhe　mobile teｒminalｓ,　as there ａre　more and more peｏｐle ｔo　coｍmunｉcate　with ｅａｃh otｈeｒ by tｈe mｏbile　phｏneｓ. The se

5、ｃond one　is ａbout tｈｅ car　ｔeｒｍｉnaｌs, ａｓ most ｏf thｅ peoplｅ ｆroｍ ａlｌ oｖeｒ the ｗｏｒld begin tｏ ｃｈｏose dｒivinｇ ｔｈe　car　ｔｏ tｈe　place ｗｈere theｙ　wｏuld　ｌikｅ tｏ　go. Ｓo　the　monitorinｇ aｎd pｏsiｔiｏnｉng　requｉｒemｅｎt is becomiｎｇ more anｄ more　populａr.　Tｒａdｉtioｎal GPS　servicｅ　and ａpｐlicatｉon ｄevelopmeｎｔ pｏtential

6、of the twｏ directions: oｎe is tｈe ｍobiｌｅ targeｔ monitoring,　management and ｓｅrviｃe　ｍarket　in cａr ｎaｖigatｉoｎ aｓ the　cｏrｅ, ｔwo　moｂｉlｅ nａviｇaｔion ｐｒoducts markeｔ　wｉｔｈ personａlizｅｄ mobilｅ　iｎformatiｏn tｅrminal as tｈe　core. 1 Thｅ market　ｄemand of the ｍoｂile termｉnａls tｈe　nexｔ fivｅ yearｓ, ｗiｔｈ the de

7、velopｍenｔ ｏf　3G,　GPS　mｏbile pｈｏne ａppｌiｃａtions aｎｄ will preseｎt ａ ｔｒｅmenｄous mａrｋeｔ pｏtenｔｉａl. Moｂile　phone ｐosｉｔioning　servｉｃｅ applieｄ　to ｖehｉcle reｓcue service, ｂrｉｎgs　coｎｖｅnｉence to vehiclｅ　rｅｓｃuｅ serｖicｅ provｉder aｎｄ thｅ ｏwneｒ． In tｈe pａｓt tｈe　ｃar failurｅ, specify thｅ ｐositioｎ his own throｕgh th

8、e ｔelephｏne,　even to saｙ ｔhe speｃifiｃ　loｃatiｏn　of their own　to sｐend　hｕｎdｒeｄｓ　ｏf　yuan fｅe, ａｌsｏ saｙ　not ｃｌear theｉr pｏsｉｔｉon, but now　oｎly　ｎｅed ｔo mａke a phｏne cａll, ｔhｅ specific ｌocaｔｉｏn　ｏｆ reｐly ｔｏ　a mesｓaｇｅ　can　be ｔhe　oｗneｒ，　before　aｎd ａfteｒ ｌeｓs ｔhan a miｎute， do　not　ｎeｅd　ｔo　iｎstall　ａnｙthing， in

9、 ｔhe　autｏmoｔive aｎd ｍｏbile phoｎｅ　is ｑuite ｃonvenient， deeply lｏved　aｕtｏmotivｅ　inｄustry． Ｏrientaｔiｏn refers tｏ the ｐosiｔiｏn　iｎfoｒmation of ｔhe mｏbile　phｏnｅ poｓｉｔｉoniｎg　techｎology specific to　gｅt mobilｅ　phｏｎe　oｒ end useｒ (laｔitude ａnd　ｌongituｄe), ｏn tｈｅ ｅlectronｉc mａp ｍａrked by　locａtｉng ｔhe pｏsitio

10、n oｆ　the　objeｃt ｏｒ　sｅrvｉce Positｉoninｇ ｍｅthod　ｂaｓｅd　ｏn ＧPS　using GPS　positionｉng moduｌe on　tｈe　ｍｏbile pｈonｅ wｉｌl pｏsｉtioｎ ｓignａl ｓent to tｈe loｃatiｏn　of your ｂaｃｋgrｏuｎd to reaｌize moｂilｅ pｈone positｉonｉnｇ. Thｅ elderly， ｃｈｉldreｎ pａｒentｓ posiｔｉonｉng; mａｉnｌy　due tｏ　sｅcurity anｄ cａre needs; ｅntｅrp

11、ｒise　managｅment ｏf　vｅhiｃles;　for reaｓons oｆ　high cost　ｏf GＰS　and ｂasemenｔ, ｎo signal,　sｏme logｉsｔics　ｅnterｐriｓeｓ aｄoｐtｅd bｙ　ｔhe mobile phｏne　ＧSM pｏｓitｉoniｎg tｅchnolｏgy． The coｓt oｆ this　ｓoｌution ｉs thｅ ＧPＳ 1／3. Bｕt　thｅ mobｉｌe bａsｅ stａtioｎ cyber ｓoｕｒｃe　lｉmitａｔion, hｉgh cｏst ｉn ｔhｅ ｃｏｎｔｉnｕous posｉtion

12、inｇ.　The manａgement　oｆ eｎteｒpriｓe eｍpｌｏyeｅs; to prｏvide　ｆor multipｌe bｒancｈ　sales cｏmpaｎy,　the sａles ｓtafｆ woｒｋ　timｅ managｅmenｔ；　ｒeｍｏte ｄecoding, the　numｂer oｆ ｍoｂiｌｅ ｐhone or　fiｘed internal pｒocedures, to bind　ｈiｓ ｎｕｍber，　bindｉng　ｃan noｔ　limｉｔ distaｎce ｍonｉｔoｒ,　intｅｒcｅpt ｉs ｆｉｎｉsｈed, thｅ　poｓiｔionｉn

13、ｇ ｆｕnｃtiｏｎ. Applicatioｎ of mｏbile ｐhｏnｅ positｉonｉng ｓervice　in　medical　emergencｙ, bｒings ｃoｎveｎieｎｃｅ　tｏ　the mediｃａl　profeｓsion aｎd patienｔs． Moｂiｌｅ pｈoｎｅ posiｔioninｇ servｉce for mｅｄicａｌ　aｉd ｔｏ diａl lｏｃａｔion modｅ, need ｎｏｔ reply ｍessagｅ, patｉeｎts onlｙ ｎeｅd to mａkｅ　ａ phonｅ call to　ｔhe hospiｔaｌ caｎ　

14、be　ｈoｓpitaｌ　party　ｐositioniｎg， ｔhe specific　locatｉon　of　obtaｉning pａtｉｅnｔ, quiｃｋly ｗeｎｔ ｔo ｔhe resｃue,　by　ｔhe patiｅnt's favorite. 2　Tｈe rｅquiremｅnt of ｔhｅ ｃaｒ　tｅrmiｎalｓ from　the long-term dｅveｌｏpmeｎt　trend, vehicle ｎavigaｔioｎ ａnｄ pｏrtaｂｌｅ naviｇation ｐｒoducｔs　will ｇo　the　sａmｅ direcｔｉon oｎ　ｔhe　t

15、echniｑue aｎd ｆunction, ｔhe　deｖeｌoｐment ｏf nａｖigａｔion, ｅntertａinmｅnｔ, cｏmｍunｉcatｉon,　aｎd ofｆiｃe ａnd other　funｃtｉｏns iｎtｅgｒatｅｄ product.　 ａloｎg　wiｔｈ the ｄemand inｃreａse,　the pｒivatｅ ｃａr　markeｔ wｉtｈ thｅ continuoｕｓ developmeｎｔ ｏf the　ｅxpaｎsｉon, tｈe ｐｏsitioｎiｎｇ technoｌogy ａnd　otheｒ factors, thｅ GPS serv

16、iｃｅ deｖｅlｏｐment　ｔｏｗaｒdｓ thｅ populaｒizatiｏｎ and ｌongitudinaｌ. Vehicle　navigation is ｍａinｌy　cｏmposeｄ　of a navigaｔｉoｎ host ａｎd ｎａvigatiｏn dｉsplａｙ terminａl ｉｓ composed of two　pａｒts． Ｂuilt ｉn　GPＳ　aｎtennａ ｗill receive 24 GＰS　satelliteｓ ｆrom aｒound the　ｅartｈ　in　at ｌeast 3 by the　traｎsfer oｆ daｔa， there

17、by　deｔermining　the　currenｔ poｓｉtion ｏｆ the vehicle at．　The maｔcｈing　pｏｓiｔiｏn　ｃoorｄiｎａtes　ａｎd　ｔhe dａta of ｅｌectｒonic map nａvigａｔiｏn　host　ａs detｅrmｉned ｂy thｅ GPS ｓatｅllite　sigｎal phase, we can determｉne　thｅ ｅxａct locatｉｏn of the vehicｌe in ｔｈe　elecｔroniｃ ｍａp． On this basｉs,　ｗill achieｖｅ traffic　naviｇ

18、ation,　rｏute recommeｎｄａtion, ｉｎfoｒｍatiｏn quｅry, ＡV/ＴV　playｅr ｅtc..　The drｉver only to ｗatch tｈe disｐlay ｏn thｅ scｒeｅn， to lisｔen to the voiｃe ｐroｍpts, yoｕ caｎ reｍoｔe coｎtrol　the　ｈaｎdｓ oｆ ｒｅａｌｉｚｉng thesｅ　fｕnctionｓ， thuｓ easier to drive. Ｔｈe laｔｅsｔ　ｄevｅloｐmeｎt trｅnd　of vｅhｉclｅ　nａvigaｔion sysｔem (Ｂｌ

19、ｕeｔｏoth) is ｔｈe usｅ oｆ Bｌuｅtooth　wirｅｌｅss technology,　siｇnａl rｅceivｉnｇ vehiｃle GPS　trａnsmiｓsion. Ｉn tｈis　way， thｅ sysｔem ｏnly nｅeｄs to receiｖｉnｇ and processinｇ satelｌiｔe sigｎal，　tｈe diｓplay ｄeｖｉce is respoｎsible fｏｒ stoｒiｎｇ anｄ　ｌｏcatｉon map overlap. Ｓo, ｉf ｙou havｅ a paｌmtop　cｏmputｅｒ, onｌｙ　nｅｅd　to p

20、urchase a signaｌ receiｖeｒ and mａpping softwarｅ on it；　yｏur　ｈanｄheｌd computer to　aｃｈiｅve　ｔｈe uｓe ｏf　a　mａchine. In ｆact, ｍanｙ　mｏbile　pｈｏne has ｔhe function of ＧPS,　if cｏupled wｉｔh the overlａｐｐiｎg functｉoｎs of ｔhe map, caｎ ｂe turnｅd into a set ｏf　ｍobｉle naｖｉgａｔiｏn　systｅm． Ｖeｈiｃle nａｖigaｔioｎ sysｔeｍs　

21、caｎ ｂｅ uｓeｄ for　ｇｕidinｇ　you tｏ naviｇaｔion, but ａlｓｏ　the deveｌｏpmenｔ　of mａｎy ｏtｈｅr uｓes,　for ｅxａmple　ｔo ｈelp ｙｏu lｏoｋ for　ｉn the vｉciniｔy　ｏf　the gaｓ station, ａutomatｉｃ ｔｅller　machines, hoｔｅl, ｏr ｓome other store. Somｅ ａlｓｏ can telｌ ｙoｕ how　tｏ ａvoｉd dａngeroｕｓ areａ oｒ　trａfｆiｃ　jams． Ｖiｓｕal dｉsplａｙ　sy

22、ｓtem ｕsed in vehｉｃlｅ　navigａｔion　ｓyｓtｅm moｓt,　as tｈe　ｍan-mａｃhiｎe ｃoｍｍunicaｔioｎ　interfａce. Othｅrs proviｄe vｏice　ｓystem， let　peoｐｌe to direｃt dialogue wｉtｈ the ｎａviｇation systeｍ， voicｅ ｔo rｅmｉｎd dｒiveｒｓ wheｎ　ｔo tuｒn, wｈeｎ to exit ｔｈe　highway. Some alsｏ caｎ　ｔell you proviｄｅ ａ routｅ map, in　ordｅr　to ｒetu

23、ｒn witｈ, or is ｔｈe wronｇ waｙ tｏ go ｂａcｋ. Some vehiｃｌe　ｎaviｇａｔion　ｓystem can aｌso　have diffｅreｎt langｕage　dｉsplay. Ｓｏme aｌso ｃan　teｌl ｙoｕ　tｈe　loｃal speed limit,　tｒaffiｃ and　youｒ average sｐeeｄ， aｓ yｏu eｓtimaｔe　tｈe ｔime ｏf arrｉvaｌ． Car GPS Nａvigatoｒ: ｗith　the　construｃtｉoｎ　of the pｏpulａriｚatioｎ aｎ

24、d road cars， ｍorｅ ｆreｑｕent economic　eｘchａngｅs between cities, rｅｇions ｏf activity iｓ ａｌsｏ　growing； ｉn　order　to　iｍｐrｏｖe tｈe quａlity ｏｆ ｌife,　hｅld a　numｂｅr　of lｅisure aｃtiｖities，　the eｘpedition that ｗe ａre nｏt ｃonfiｎed ｔｏ a　ｓｍall aｒeａ I knoｗ,　ｄo ｎot kｎｏｗ　the ｒoad,　cｏuｌd not fｉnd purｐose　the ｓiｔuaｔioｎ

25、ａlso ｏccｕrｒed freｑuently, iｎ ｔhis connectｉon， GPS cａｒ ｎａvigatiｏｎ ｓysteｍs　will be aｔ　tｈe righｔ ｐricｅ to ｏwｎerｓ oｆ ｔhe world， ｂｅcome the　bａsｉｃ cａr eｑuｉpmeｎｔ. Car GＰS navｉgatｉon solｕtｉon,　ｉn fａct, is the mｏｓt flexible　anｄ ｃomｐlｅx， tｈeｒｅ are ｍａny　kiｎds of vehiｃle GPS naｖigaｔｉon sｏluｔｉon　ｃan　ｍeet the　nｅe

26、ds ｏｆ vehiclｅ. Thｅ need ｆor oｎ-board GＰS　naｖｉｇatoｒ　tｏ ｉndiviｄｕａl users,　are more lｉkｅ　selｆ dｒｉvｉnｇ　travel, or　traｖｅl ｕse. While thｅ current　ｍarｋet speciaｌ　car GPS naviｇａtiｏｎ rｅceiver or　caｒ　ＧPS navigａｔioｎ ｒeceiveｒ ｍodｕle are very ｅxｐensiｖe, tenｓ oｆ tｈousands ｏf yuan.　Ｂasｅd on the　ＧPS　mｏｄｅls sｐeci

27、aｌly　ｄesiｇnｅｄ ｒeceｉｖｅr modulｅ， buｓiｎｅssｅs need for　ｕsers　to install. If ｙｏu dｏn＇t ｗａnt to speｎd　tｏｏ ｍuch money ｏn　caｒ GPS ｎavigａtor it,　recomｍｅnd tｈe ｕse oｆ ｔｈe folｌoｗｉnｇ　cａr　ＧPS naｖigaｔiｏn　sｃｈeｍｅ， cｏnvｅnient anｄ practicａl． 3 The new dｅｖeｌoｐmenｔ　of tｈｅ ＧＰS Ｃoｎsumption of GPS maｒket　demand.　Ｔhｅ

28、 applｉcation oｆ tｈｉs arｅａ maｉnlｙ include　consuｍer ｅlecｔｒonｉcs, ｃar naｖigａtion,　locaｔion serｖice. 1） coｎｓｕmｅｒ ｅlｅctroｎｉcs: mｏbilｅ ｔｅrmiｎaｌ naｖｉgａtｉon is the fastｅsｔ ｇrowing　sｅgｍenｔ of tｈｅ markｅｔ, thｅ　ｐopuｌariｔｙ　ｏf rapiｄ dｅvelｏpｍｅnt　of　mobｉle ｐhone ｆｒｅqｕenｃy and　mｅｍory　ａnd mobile Ｉnternｅt dｒiｖen iｎtel

29、ｌｉｇｅnt mobile phonｅ， GPS moｂｉlｅ　ｐhone sales groｗth is　eｘpｅcted iｎ , mｏｂile phoｎe， GPS　will ｒeach 210０　uniｔs,　yeａr－ｏｎ－year growｔh ｏf 18７％， ｐｅnｅtraｔｉon　rate　reachｅd １０%．　2) in　vehiｃｌe ｎavｉgatiｏn field： domestic vｅhicｌe naviｇatiｏn　market ｂｙ car ｓａlｅｓ anｄ caｒ aｓsembｌy　rate ｐｒｏｍｏtｉoｎ　ｄoublｅ　drive, is iｎ

30、a high growth phase, iｓ exｐectｅｄ iｎ dｏmestic vehiclｅ naｖｉgatioｎ assemｂlｙ ratｅ will rｅach　18.5%． 3)　locaｔｉon serｖｉｃe (LBＳ）： LBS ｉs　known ａs a killer ａppliｃatｉｏn ｏf moｂile Iｎｔerｎet erａ, in pｒoｍotｉng mｏbｉle phoｎe　maｎufaｃｔurers, LＢS ｓoftware vendors and operatorｓ　wilｌ enter a raｐｉd　ｇrｏwth ｓtage, ｔｈe ne

31、xt　tｈreｅ years ｔｈｅ nuｍbeｒ ｏf uｓers is exｐｅcted　to keeｐ a 60%　gｒｏwth　raｔe. Applｉcation of　GIS＼GPS in ｔｈe　ｐrofｅｓsｉｏｎal fiｅｌd uncｅasｉngｌy tｈｏｒough, acｃompａｎiｅd ｂｙ　the　rａpｉd ｄｅvelopment　ｏf eｌｅctronic goveｒｎment ａfｆaiｒs, lｏgistics ａnｄ otheｒ iｎdusｔrｉｅs． Ａpｐlicaｔion　of GIS\GPS goｖｅｒnｍeｎt　ovｅｒ　the nexｔ ｆ

32、ive yeａrs ｗｉlｌ ｆｏcus　on ｄｉgｉtaｌ ｃity maｎａｇｅｍent　aｓ thｅ　represenｔatiｖe　of tｈe e-governmｅnt coｎstrｕcｔion, ｗｈile　the　GPＳ tｅchｎique is an importａnｔ teｃhniｃaｌ support foｒ digｉｔaｌ cｉty, ｐroｖiｄｅ efｆicieｎt　plａtform for　the ｉntｅgrated　mａnagemenｔ oｆ the citｙ. Ｔhe nｅxt 3－５　yeaｒs,　diｇital　ｃｉｔｙ manａgｅmｅnｔ plaｔfo

33、rm of　mａrｋet　capacｉty　ｉｓ ａbouｔ　1000000　yuａn，　ｔｈe ｄigital communitｙ ｍanageｍeｎt aｎd service sysｔem ｏｆ dｉgiｔal city managｅment plaｔform market ｃａpacitｙ　to rｅaｃｈ　at least 000000 yuａn　based on. In additｉon,　in tｈｅ fieｌd　of lｏgｉstｉcs manａｇement,　dynａmiｃ inｆoｒｍation usｉｎｇ the GIＳ\GPS inｆormａｔioｎ　sｙｓtem ｃan

34、 cｏｌlｅcｔ reaｌ－ｔｉｍｅ ｖehicle, ships, coｎtainｅrs and goｏds,　ｒｅalｉze the ｔｒackｉng ｍanａgeｍｅnｔ; ｗith the ｒｅｃoｖery　of global econｏmy, the ｃurrent ｏur　coｕnｔrｙ hｉghwａy ｆreｉghｔ, sea ｓhipｐing freighｔ volumｅ increaseｄ　aｔ ａｎ average rate　oｆ 10% per monｔh, demand for Geｏｇraphic　infｏrmatｉon ａnd lｏcaｔioｎ ｓerviｃｅ lo

35、gistｉcs areaｓ ｏf continuｏus impｒoｖemeｎｔ. The GＰＳ inｄustrｙ chａin cｏmｐlｅx， inｖｏlｖinｇ　ｔhe basiｃ software aｎｄ comｐonｅｎｔ manufacｔｕｒeｒs， termiｎal mａnufaｃturerｓ， as ｗell　as aｐplｉcａtioｎ ｄevｅlopmenｔ aｎd　sｙstem ｉnｔegrａｔors. In ｔhｅ deveｌopｍenｔ　of　soｆtｗａrｅ　plaｔform,　eｌecｔｒonic ｍap, terminal,　inｔegraｔeｄ aｐplicaｔions theｒe arｅ huge ｍarket sｐace， and eacｈ　link iｎ ｔhe　ｃhaｉn also haｓ exｃellent iｎvesｔment subject.