经营分析--海王星辰上海分部11月经营总结(ppt26)



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1、Click to add title,,Click to change format,,Level 1,,Level 2,,Level 3,,Level 3,,Level 3,,Level 1,,Level 2,,Level 2,,Level 1,,单位:万元,目录,一、预算达成分析,,二、新店绩效分析,,三、营业分析,,四、费用分析,,五、利润分析,,六、库存分析,,七、综合财务指标及成长性分析,,八、总结,,单位:万元,1,预算达成表,指标,当月,,,累计,,,,预算,实际,达成率,预算,实际,达成率,新店数,10,11,110.0%,10,11,110.0%,总店数,58,56,96.6
2、%,58,56,96.6%,营业额,750.9,679.5,90.5%,7383.8,6927.9,93.8%,毛利额,235.9,194.0,82.2%,2287.6,2164.8,94.6%,毛利率,36.45%,33.22%,91.14%,35.94%,36.37%,101.19%,销售费用,179.1,173.0,96.6%,1799.5,1641.1,91.2%,门店贡献,56.8,21.0,36.9%,488.1,523.7,107.3%,管理费用,37.3,30.6,82.1%,431.0,372.9,86.5%,配送费用,10.0,10.1,100.3%,114.3,100.3
3、,87.7%,采购收入,17.1,0.8,4.6%,128.8,61.8,48.0%,税前利润,21.0,-21.8,-103.5%,16.6,86.8,521.2%,PB,利润,97.2,92.8,95.5%,462.7,514.5,111.2%,总部业务收入,,0.0,,,11.0,,总部代垫费用,,2.9,,,45.3,,分部代垫总部费用,,0.5,,,5.4,,税前利润总额,118.3,68.7,58.1%,479.4,572.4,119.4%,单位:万元,2,部门费用预算达成,部门,当月,,,累计,,,,预算,实际,达成率,预算,实际,达成率,质量部,,1.6,,2.6,159.6%
4、,,19.6,,18.0,91.7%,行政办公室,,12.1,,8.2,67.5%,,148.0,,105.3,71.1%,人事部,,2.1,,3.3,153.5%,,30.5,,30.6,100.3%,财务部,,2.6,,2.2,84.2%,,29.5,,24.8,83.9%,电脑部,,0.9,,0.8,89.5%,,10.0,,8.9,89.7%,门店部,,3.2,,2.8,86.8%,,36.7,,31.6,86.2%,商品部,,2.4,,2.2,93.5%,,28.1,,25.9,92.1%,合作发展部,,1.9,,0.9,48.0%,,22.9,,17.0,74.4%,市场部,,8.
5、0,,5.8,71.8%,,80.2,,65.5,81.7%,工程部,,0.8,,0.8,95.8%,,9.8,,10.5,106.5%,采购部,,1.6,,0.8,46.5%,,18.6,,13.9,74.8%,审计部,,,-,,,-,,-,,营销中心,,,-,,,-,,-,,连锁本部,,,0.2,,,-,,20.9,,配送中心,,10.0,,10.1,100.3%,,114.3,,100.3,87.7%,合计,,47.5,,40.7,85.6%,,548.2,,473.2,86.3%,单位:万元,3,新店预算达成表,指标,当月,,,累计,,,,预算,实际,达成率,预算,实际,达成率,新店数
6、,,10,,11,110.0%,,10,,11,110.0%,营业额,,90.0,,69.9,77.7%,,544.1,,316.7,58.2%,毛利额,,28.4,,20.8,73.2%,,171.4,,101.6,59.3%,毛利率,36.0%,34.6%,96.0%,36.0%,37.4%,103.8%,销售费用,,30.4,,29.1,95.6%,,185.4,,125.0,67.4%,门店贡献,(2.1),(8.3),4.1,(14.0),(23.3),166.5%,单位:万元,4,新店绩效跟踪,单位:万元,5,月度经营情况表,项目,1,月,2,月,3,月,4,月,5,月,6,月,7
7、,月,8,月,9,月,10,月,11,月,12,月,累计,累计预算,达成,新增门店数,1,0,0,1,1,0,1,3,2,1,1,,11,10,110.0%,营业额,623.6,587.0,600.6,624.9,643.1,639.0,651.2,618.1,606.8,654.0,679.5,,6927.9,7383.8,93.8%,毛利额,182.4,163.8,183.7,195.4,201.6,197.1,222.4,214.5,204.4,205.5,194.0,,2164.8,2287.6,94.6%,分部毛利率,34.04%,32.50%,35.59%,36.39%,36.49
8、%,35.90%,39.75%,40.38%,39.19%,36.57%,33.22%,,44.45%,35.94%,123.7%,门店其他利润,0,0.0,0.0,0.0,0.0,0.0,0.0,0.0,0.0,0.0,0.0,,0.0,0.0,,销售费用,151.5,133.8,141.1,131.1,133.6,149.5,155.3,153.9,156.8,161.1,173.0,,1640.8,1799.5,91.2%,门店贡献,30.9,30.0,42.6,64.2,68.0,47.6,67.1,60.5,47.6,44.5,21.0,,524.0,488.1,107.3%,管理费
9、用,39.6,31.9,32.8,29.0,26.9,48.8,36.3,34.9,31.0,31.0,30.6,,372.9,431.0,86.5%,配送费用,8.0,7.3,8.6,9.4,8.6,10.2,10.0,8.9,9.4,9.8,10.1,,100.3,114.3,87.7%,采购收入,6.5,4.6,9.9,9.8,8.6,8.6,2.4,2.2,7.1,1.2,0.8,,61.8,128.8,48.0%,税前利润,(12.5),(6.8),9.3,32.4,37.4,(7.2),23.2,18.5,13.6,0.5,(21.8),,86.8,16.6,521.2%,PB,利
10、润,28.9,28.2,31.1,31.0,31.8,30.4,32.6,51.2,70.9,85.7,92.8,,514.5,462.7,111.2%,总部业务收入,0.3,0.5,2.0,4.2,3.0,1.2,0.0,0.0,0.0,0.0,0.0,,11.0,,,总部代垫费用,3.4,4.2,10.8,2.8,4.2,4.5,2.6,4.4,2.9,2.8,2.9,,45.3,,,分部代总部费用,0.5,0.5,0.5,0.5,0.5,0.5,0.5,0.5,0.5,0.5,0.5,,5.4,,,利润总额,13.8,18.1,32.1,65.3,68.5,20.4,53.7,65.8,
11、82.1,83.9,68.7,0.0,572.3,479.4,119.4%,单位:万元,6,营业额单店日均,单位:万元,7,交易次数单店日均,单位:次,8,,客单价,单位:元,9,,门店费用分析,单位:万元,10,门店费用结构,单位:万元,11,门店费用排序,单位:万元,12,利润结构分析,单位:万元,13,门店安全性分析,安全率,店数,占比,100%,以下(亏损区),21,38.9%,100%-115%,(危险区),4,7.4%,115%-130%,(较安全区),8,14.8%,130%,以上(安全区),21,38.9%,合计,54,100.0%,单位:万元,14,门店盈利结构,单位:万元,
12、15,亏损门店排序,来自,,中国最大的资料库下载,单位:万元,16,采购收入分析,单位:万元,17,库存周转天数,单位:万元,18,库存结构,单位:万元,19,效期不可退商品统计,单位:万元,20,商品报损分析,单位:万元,21,综合财务指标,单位:万元,22,成长性分析,单位:万元,23,销售利润增长率>销售成本增长率,,,销售毛利率增长率>费用率增长率,,,,销售利润增长率>工资增长率,,,,销售增长率>人员增加率,,,销售成本增长率>,,存货增长率,,,,销售增长率>面积增加率,,,,,,成长性分析对比,单位:万元,24,新店延期开业成本,签约时间,店号,店名,租期,保证金,月租金,管理
13、费,免租天数,起租时间,开业时间,延期天数,延期成本,延期原因,2006.1,A054,南桥店,1,年,0,9%,0,0,开业日起,2007.01.22,0,0,,2007.02.12,A055,龙漕店,3,年,15500,15500,188,15,2007.03.10,2007.04.10,(31),(15500),装修价格,,,总部定,2007.04.02,A056,畹町二店,5,年,14700,14700,0,30,2007.05.03,2007.05.04,0,0,,2007.05.24,A057,新龙店,5,年,13600,13600,0,26,2007.06.20,2007.07.
14、20,(30),(13600),药监未验收,2007.06.01,A059,东新店,5,年,30200,15100,0,90,2007.10.15,2007.08.22,54,27180,,2007.07.12,A060,紫云店,3,年,8000,8000,0,15,2007.07.28,2007.08.24,(26),(6933),装修工期延长,2007.07.17,A062,羽山二店,3,年,25000,25000,0,10,2007.08.01,2007.08.09,(8),(6667),装修工期延长,2007.07.26,A063,江桥店,3,年,45990,19436,3239,90
15、,2007.10.01,2007.10.14,(16),(10366),店中店,,,大卖场未装修完影响开业,2007.08.10,A061,齐河店,3,年,3475,3475,0,10,2007.08.20,2007.09.18,(28),(3139),装修工期延长,2007.08.14,A058,漕平店,2,年,9500,8222,1278,30,2007.09.21,2007.09.29,(8),(2122),装修工期延长,\,药监未验收,2007.10.24,A064,迎春店,3,年,35000,35000,300,15,2007.11.10,2007.11.20,(10),(11667
16、),,2007.11.02,A065,羽山三店,5,年,34200,34200,0,30,2007.12.04,待定,,,,2007.11.20,A066,新潮店,5,年,15000,15000,0,30,2007.12.21,待定,,,,2007.11.30,A067,钦州店,5,年,25000,13961,371.5,20,2007.12.21,待定,,,,单位:万元,25,总结,1,、,1-11,月营业预算达成为,90.5%,,本月的单店日均营业额较上月有增长,5.86%;,与去年同期水平下降,3.54%,;交易次数较上月持平;较去年同期减少,20,次,,,降幅,14.30%;,,,城中店本月交易次数较上月增加,8,次,日均营业额增长,8%,,主要是微姿商品,15%,的增长,其他商品的销售应该还有较大上升空间,城中店目前还处于不达保底(,20,万)的营业状况(,16,万),值得特别关注;,,,2,、今年新开门店营业达成情况及盈利状态还是较好的,,,但东新店及江桥店亏损较大,特别是东新店月营业,2.2,万,,,月费用,2.7,万,,,月亏损,1.98,万元,,,含,GP,利润也亏损,1.67,万元,,,需要降租,(,租金费用占收入的,68.6%,,营业额与立项达成率为,30%),,,,,,,单位:万元,
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