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1、单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Chapter 13,Business Presentation,1.What Is A Presentation?,2.The Preparing Work of a Presentation,3.The Structure and Language of Business Presentation,4.Make a PowerPoint,1.What Is A Presentation?,A presentation is a means of communicating information,pre
2、senting the content of a topic to an audience.It can be presented in many different ways or in combined ways.A written report is a presentation,as is a radio newscast.By the aid of some substantial objects,Power Point or a clip of video,a presentation can be conveyed more clearly and vividly.,The Ty
3、pes of Business Presentations,By purpose,business presentations are divided into three categories:,To inform,To persuade,To build goodwill,Informative Presentations,Informative presentations can be further divided into two distinct categories-reporting and explaining.The reporting presentation bring
4、s the audience up to date on projects or events,telling how things are going.These situations might include shareholders meetings,executive briefings,or oral sales reports.The explanatory presentation provides information about products and procedures,rules and regulations,operations,and other nitty
5、-gritty data.,Informational presentations include talks,seminars,proposals,workshops,conferences,and meetings the presenter or presenters share their expertise,and information is exchanged.,Persuasive Presentations,These are the presentations in which you attempt to convince the audience to buy your
6、 product or service,to support your goals or concepts,or to change their minds or attitudes.Persuasive presentations,which are sometimes called transactional,are often motivational.,Goodwill Presentations,Almost all of us have seen this kind of presentation.Every year,companies have awards banquets
7、to recognize the excellent employees and honor retirees with a dinner.Departments,units,or teams within a business organization are often rewarded for their success at meetings at which their work is showcased.Each of these events usually includes some kind of presentation,most often in the form of
8、a speech and sometimes with a slide show,video,or multimedia event.,Goodwill presentations,which often take the form of after-dinner speeches,are often designed to be ceremonial-for example,when inducting a new officer,dedicating a memorial plaque,or presenting an award.,The purpose of goodwill pres
9、entations is pretty obvious.That purpose is to build goodwill,to make people feel good about themselves,and to build respect for the organization and/or the product,as well as for peers,colleagues,and superiors.,Multipurpose Presentations,Presentations,however,usually have more than one purpose.A pr
10、esentation to employees may be announced as an informative session on new regulations,but in fact may also be an all out effort to persuade workers to buy into the new shares.,An introductory presentation about new software programs may convey little information to employees who have been slow to be
11、come computer literate.The fire departments awards banquet may indeed recognize the hard work of its members,but it may also represent an attempt to raise funds and recruit new volunteers.And the informative presentation that reports the status of a sports sponsorship public relations program may be
12、 an attempt to persuade the powers that be to increase the funding for the project.,Specific presentation situations,Sales,Training,Image Building,Motivation Presentations,Interviews,Sales,Probably the single largest category of presentations is the sales scenario.Though throughout life we are selli
13、ng ourselves to teachers,prospective mates,neighbors,or colleagues,in the business world,we are most often selling our products,services,or ideas.,Sales presentations can start out simply as first encounters-those one-on-one get-to-know-each-other meetings over lunch or a no-frills quick meeting in
14、a prospective clients office.If things go according to plan,your first encounter might progress to a full-blown sales presentation with the top brass,the entire sales team,and a multimedia show.But chances are,youll just schedule a follow-up meeting at which you will present your proposal and positi
15、on yourself to close the deal.,Though sales techniques are complex,two essentials for success in a sales presentation are to known and understand your audience,and build rapport.,Training,In training sessions,presenters teach participants a variety of skills.Topics might include:,Sales techniques,Ho
16、w to deal with diversity in the workplace,Time management and stress reduction,Team building,Negotiation or leadership,Meetings management,How to give presentations,In many business situations,training is a captive situation in which the audience has no choice but to participate.In order to reach the audience,the presenter must make a connection and build rapport,just as in a sales situation.,In the realm of self-improvement and creative or fun training sessions,participants are often the self-a
国际商务英语Chapter 13 Business Presentation
