XXXX德国大众新辉腾长春上市品鉴会10[1].06

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1、Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,2010,德国大众新辉腾（,Phaeton,）长春上市品鉴会,“,智”造臻品 知者自智,Smart Manufacturing treasures Are wise know,New 2010 Volkswagen Phaeton(Phaeton),Changchun

2、 listed Tasting,整体活动概要,1,嘉宾对应细则,2,亮相环节细则,3,其他相关事项,4,目 录,Mass activity outline,The honored guest corresponds the regulation,Presents link regulation,Other related items,1,、整体活动概要,2010,德国大众新辉腾（,Phaeton,）长春上市品鉴会,mass activity outline,New 2010 Volkswagen Phaeton(Phaeton),Changchun listed Tasting,1-1,、基本

3、概述,basic outlines,活动时间：,2010,年,10,月中旬下午,5,：,00,Active time:in 2010 in mid-October in the afternoon 5:00,活动地点：长春华天大酒店,1,层西餐厅,Operating location:Changchun China huge hotel 1 west dining room,活动对象：辉腾（大昌合众）相关领导、员工、老业主及新辉腾意向客户,Active object:The splendor leaps(greatly prosperous gathers audiences)to be re

4、lated the leader,the staff,the old owner and the new splendor leaps the intention customer,与会人数：,70-80,人,Attending population:70-80 people,1-2,、核心策略,core strategy,至臻绝配，诠释完美：格拉苏蒂,承载德国手工圣地之百年积淀，赋予了新辉腾一脉相承的卓绝工艺，精湛隽永。完美、尊贵、每一处细节都精雕细琢，手工智慧在这里交相辉映，世代传袭；,To reaches matches certainly,the annotation is perfe

5、ct:Hundredth the years Gela Soviet peduncle load bearing Germany manual Holy Land accumulated,have entrusted with the outstanding craft which the new splendor leapt inherits,exquisite meaningful.Perfect,honored,each detail fine vulture fine-pointed finish,the manual wisdom enhances one anothers beau

6、ty in here,the generation biography raids;,新辉腾集合了大众汽车悠久的造车智慧，外观设计一方面彰显了自信与力量，另一方面则流露出高雅与含蓄，完美的诠释了大众汽车的设计语言。内饰方面，新辉腾采用了最为高档的材质和工艺，堪称一场豪华的感官盛宴。青花瓷的唯美花纹与工艺高雅而含蓄，堪称传世经典，现场身穿青花瓷旗袍的礼仪，将是本次活动的一道亮丽风景线；,The new splendor leapt gathers the populace automobile glorious to make the vehicle wisdom,the outward app

7、earance design has shown at the same time self-confidently with the strength,on the other hand revealed with contains loftily,perfect annotation populace automobiles design language.In plays the part of the aspect,the new splendor leapt has used the upscaleest material quality and the craft,might be

8、 called a luxurious sense organ grand feast.The blue and white porcelain only the beautiful pattern and the craft lofty and contain,being possible be called is handed down for generations the classics,wears the blue and white porcelain Chinese dresss etiquette on the spot,will be this active sharp s

9、cenery line;,活动的格调在于品位与品质，名车、名表、名酒、名流、西餐、高雅文艺融入于整体的活动背景中（现场布置），通过轻松交流的环境及巧妙的艺术手段，表现出大众对细节的雕琢及完美的纯手工制造，让嘉宾感受细节的魅力与力量，产生细节共鸣。,The active style lies in the personal status and the quality,the famous vehicle,the famous table,the famous name wine,the celebrities,the western-style food,the lofty literary

10、arts integrate in the whole active background(the scene arrangement),through the relaxed exchanges environment and the ingenious art medium,displays the populace to detail carving and the perfect pure manual manufacture,lets the honored guest feel the detail the charm and the strength,has the detail

11、 sympathetic chord.,1-3,、创新点,innovation spot,多媒体（或发光体）签到的应用，不仅能形成记忆点，又诠释了新辉腾的科技性能；,Multimedia registration applications,not can only form the memory spot,also has annotated the technical performance which the new splendor leaps;,高品质舞台设计与实际空间进行结合，将有限的空间进行最大化利用，既能起到新车上市突然亮相的震撼效果，又能达到高端品鉴会的意境。,The mult

12、i-layer interlocks the stage background design and the actual space carries on the union,the limited space will carry on the maximized use,both can have new car going on the market to present suddenly shocks the effect,and can achieve the high-end appraisal meeting the ideal condition.,1-4,、场地布置,loc

13、ation arrangement,户外布置,一双手的智慧，一个世纪的传奇！,Outdoors arrangement,The wisdom of the hands,a century of legend!,发光体签到板，新颖而具有科技感！,Light sign board,new and with the technological sense!,签到处示意,Sign-in desk,主舞台,Main stage,舞台,2,灯光效果,Lighting effects,开门后，通道的灯带依次闪烁，融入时空隧道！,Opened the door,turn the channel with li

14、ghts flashing,into the time tunnel!,2,、嘉宾对应细则,the honored guest corresponds the regulation,2010,德国大众新辉腾（,Phaeton,）长春上市品鉴会,New 2010 Volkswagen Phaeton(Phaeton),Changchun listed Tasting,2-1,、活动程序表,active flow chart,2-2,、对应细则,来宾到场时间：,17,：,30-17,：,50,工作人员配置：,大昌合众员工：,4,人,标点员工：,2,人,礼仪人员：,4,人,行程路线。,相关注意事项：

15、,1,、嘉宾车辆进入停放后，由大昌合众员工进行指引进入,2,、嘉宾进入后，由礼仪引领至签到处进行签到；,3,、嘉宾签到后，由礼仪引领至会场，大昌合众负责指引落座,众,标,礼,担当,大昌合众：,标点广告：方芳、井宇,众,众,标,礼,礼,礼,Corresponding rules,2-3,、茶歇,茶歇时间：,17,：,50-18,：,18,工作人员配置：,大昌合众员工：,8,人,金安员工：若干人,知名酒庄（进口原产地红酒）：若干人,相关注意事项：,1,、嘉宾就餐品酒，轻松优雅的小提琴伴奏，专业的鉴酒师及侍者专业的服务；,2,、标点员工主要负责音效及礼仪的管理,3,、大昌合众主要负责嘉宾相关细节讲解

16、,备注：实际现场区域摆台因实际情况作相应调整,担当,大昌合众：,标点广告：方芳、苏亚山,众,餐,俊,餐,冷餐区,红酒品鉴区,酒,众,tea breaks,侍者,+,红酒,+,餐点,+,花艺（百合、蝴蝶兰）,Waiter+red wine+meal+floriculture(lily,butterfly orchid),3,、亮相环节细则,appear link rules,2010,德国大众新辉腾（,Phaeton,）长春上市品鉴会,New 2010 Volkswagen Phaeton(Phaeton),Changchun listed Tasting,灯光秀：,18,：,18-18,：,19,相关注意事项：,1,、主持人宣布活动马上开始，请嘉宾入座；,2,、灯光绚场,30,秒，音乐配合,担当,大昌合众：,标点广告：王庆、苏亚山,墨舞：,18,：,19-18,：,28,相关注意事项：,1,、,LED,为舞者互动画面；,2,、灯光配合,担当,大昌合众：,标点广告：管剑平、苏亚山,高雅的艺术表演形式，诠释着新辉腾的文化内涵,Elegant art forms,，,Explaining t