达能3年战略计划PPT课件

《达能3年战略计划PPT课件》由会员分享，可在线阅读，更多相关《达能3年战略计划PPT课件（23页珍藏版）》请在装配图网上搜索。

1、Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,11/7/2009,#,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Unit of measure,*,Source:,DANONE MERCADOR3-year Strate

2、gy Planning,Apr 10,2004,CONFIDENTIAL,Infinity SJTU,1,EXECUTIVE SUMMARY,Strategy Analysis,Strategic Decisions&Action Plans,Workstream Timeline,Summary&Next Step,2,EXECUTIVE SUMMARY,Strategy Analysis,5 Forces,PEST,SWOT,BCG Matrix,Our Strategic decisions and Action Plans,Workstream Timeline,Summary&Nex

3、t Step,3,5 FORCES AND PEST ANALYSIS,5,Forces,PEST,-Competitors,-Suppliers,-Technology,-Satisfaction of,stakeholders,-Competitiveness,-Innovation,-Positive relationship with stakeholders,Key Success Factors,4,EXECUTIVE SUMMARY,Strategy Analysis,5 Forces,PEST,SWOT,BCG Matrix,Our Strategic decisions an

4、d Action Plan,Workstream Timeline,Summary&Next Step,5,SWOT Analysis,High,Low,Source:Team Analysis,Opportunity,Market growth,-Cream desserts,-Yogurt,Emerging,Stable region,Reorganization Restructure,Assessment criteria,Active marketing,Assessment,Brand awareness,Market share,PRELIMINARY,production,Co

5、st structure,Capacity not fully exploited,Old facility,safety problem,Innovation,Favorable,relationship,Labor union,Sales channel,Suppliers,HR,Overstaffed,Real managers,Age pyramid,loyalty,IT,Internal information exchange,IT system,6,EXECUTIVE SUMMARY,Strategy Analysis,5 Forces,PEST,SWOT,BCG Matrix,

6、Our Strategic decisions and Action Plans,Workstream Timeline,Summary&Next Step,7,BCG Matrix Analysis,Relative Market Share,Star,Question Mark,Dog,Cash Cow,High,Market,Growth,Low,Weak,Strong,8,REORGANIZE BUSINESS PORTFOLIO,Star,Question Mark,Dog,Cash Cow,+,Market,Growth,+,.1,2,1.0,Mercalac,Yogurt,Cre

7、am,Dessert,Juice,Milk,Cream,Sell off for the cash flow,Hold,Harvest,Build,Source:Danone Mercador Company Report;Team Analysis,Relative Market Share,9,EXECUTIVE SUMMARY,Strategy Analysis,Strategic decisions&Action Plans,Workstream Timeline,Summary&Next Step,10,STRATEGIC DECISIONS,Reorganize the busin

8、ess portfolio:Consolidation and Expansion,Restructure and modernization of the production sites,Cultivate Enterprise culture based on Danone Way,Achieve the profitable growth,11,FIVE ACTION PLANS BASED ON DANONE WAY,Human Resource,R&D,Operation,Marketing,Sales,Danone Way,Finance,12,Marketing and Sal

9、es,Sponsor public activities,“Danone Babies”Selection,Market Expansion&Brand Building,Acceptability,-Perferred,Product,Affordability,-Price relative to value,Pricing,Availability,-Pervasive,Place,Action Plans,Source:Literature search;Team analysis,Promotion,Advertisements,&Promotion campaigns,Yogurt

10、,35%,Yogurt,55%,+6%per year,Cream Dessert,0%,Cream,Dessert,30%,+10%per year,good taste,healthy&innovative,Wherever you are,we think of you,Danone Mercador,National Competitor,Intl Competitor,Other Competitor,Market Share,Brand Building,13,Operation Management,Select suppliers as strategic partners,P

11、rocurement,Produce,Quality Control,Food Security,Logistics,New production line in the plant of South,Restructure the plant in North,Automation in procedures,Quality control system,regular inspection and alert system,Reduce the packaging size and weight,Renew the water treatment plant,Risk management

12、,Efficient logistics network,Outsourcing to the 3rd party logistics companies,Source:Literature search;Team analysis,Action Plans,Aspects,14,R&D,Our strategy is to widen product lines to take into consideration the different tastes and habits in the local market,Franck Riboud,CEO,Innovation in diffe

13、rent segment,Natural health segment,Diet segment,Children segment,Technical co-operations with institutions and universities,Cooperate with Dep.Marketing,-define sensory targets,Aroma,Texture,Taste,Source:Literature search;Team analysis,15,Human Resource,Personnel Competence,Promote Within,Based on

14、performance,Internal Communication,Recruit,Training system,KPI system,Intranet&internal journal,Action Plans,16,Finance,Equity Multiplier,ROE,ROI,Net Profit/,Revenue,Asset Turnover,Net Profit,Revenue,Revenue,Cost,Milk+,Industrial Costs-,Logistics Costs-,Advertising+,Overheads and Misc-,AR turnover,I

15、nventory turnover,Fixed Assets turnover,Du Pont Finance Analysis,Increased,Improve logistics ability and supply chain management,Operating income:,11.8%(average),Total 3-year sales revenue:,476 million Mercas,Launch of cream dessert product,Modernization of the production site,Efficiently constructi

16、on of logistics network,Three-year advertising campaigns,Employee training,x,x,Reduced,Source:Team analysis,17,Financial Results,Sales Revenue,2004,2005,2006,2007,Net Operating Profit,2004,120,152,205,103,9.1,13.5,20.6,5.5,CAGR=26%,CAGR=55%,M.Mercas,M.Mercas,ESTIMATED,2004,2005,2006,2007,2004,Op.,result,Overheads,Ad,Logistics,Industrial,Raw&pack,Milk,2004,2007,Cost structure,Source:Team analysis,7.4%,12%,8.7%,10%,11.4%,26.8%,23.7%,26.8%,13.4%,12%,5.4%,9.5%,10.5%,22.4%,100%=103,M.Mercas,100%=205,