《管理学》课程中英文简介

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1、工商管理学院 《管理学》课程中英文简介 Management 课程代码：020013A Course Code：020013A 课程名称：管理学 Course Name：Management 学 时：48 Periods：48 学 分：3 Credits：3 考核方式：考试 Assessment：Examination 先修课程：无 Preparatory Courses：None 管理学是经济、管理类专业的专业基础课程和核心课程，是一门系统地研究管理过程的普遍规律、基本原理和一般方法的科学。本课程详细讲解了计划、组织、领导与控制等管理职能的客观规律和实施

2、方法。课程采用课堂教学、科研和实践活动一体化的教学方式，以课堂教学为主，科研和社会实践活动为辅，加强学生对管理学理论和知识的理解和认识，增强学生参与管理实践的意识。本课程的任务是使学生能够系统地掌握管理学的知识体系，能综合运用管理学的基本理论和方法，并分析和解决管理中的实际问题，为后续专业课程的学习奠定管理学基础。 Management, the basic and core discipline of economics and management students, is a science which systematically studies the universal la

3、w, basic principles and general methods of the management process. This course teaches the objective laws and methods of the management functions in details, such as planning, organizing, leading and controlling etc. In order to strengthen the students’ understanding of the management’s theory and k

4、nowledge and enhance awareness of participating in the management practices, the course uses a teaching method including classroom teaching， researching and social practicing. Classroom teaching is the main part, while others are auxiliary. This course’s target is to enable students to master the ma

5、nagement’s knowledge system, to apply basic theories and methods, to analyze and solve practical problems in management and lay a good management foundation for follow-up study of major disciplines. 《管理学》（双语）课程中英文简介 Management（double-language） 课程代码：020023A Course Code：020023A 课程名称：管理学（双语） C

6、ourse Name：Management（double-language） 学 时：48 Periods：48 学 分：3 Credits：3 考核方式：考试 Assessment：Examination 先修课程：经济学 Preparatory Courses：Economics 教学目标:本课程是工商管理专业(实验班)的学科基础课，它通过传授管理学的基本概念、基本理论和基本方法，使学生掌握管理的基本规律，具备管理者的基本素质和技能，为进一步学习专业管理课程和从事管理工作奠定基础。同时，使学生具备阅读英文管理文献和用英语进行管理沟通的能力，为进一步学习其它双语专业

7、管理课程、出国深造和培养国际化管理人才奠定基础。 基本内容:管理的层次、职能、角色和技能；古典学派、行为学派、数量学派、系统学派、权变学派；企业系统及其环境、企业社会责任；计划的层次、过程和方法；决策的类型、过程和群体决策；组织过程、部门化、职权、集中化和非正式组织；直线职能、事业部、矩阵、团队和网络组织形式；组织文化与变革；激励理论与方法；领导理论；控制作用和过程。 Teaching Goals: The course is the subject course of Business Administration Major(Test Class). It aims at maki

8、ng students master basic rules of management, have basic quality and skills as a manager, by teaching basic concepts, basic theory and basic methods of management, so it can lay down the foundation for learning other professional managerial courses and doing managerial jobs. At the same time, it can

9、 make students have the ability of reading English materials and managerial communication in English，and lay down the foundation for learning other double-language professional managerial courses, going aboard for study, and training international managerial talents. Basic content: Managerial leve

10、ls, functions, roles and skills; Management thought of classical schools, behavioral school, quantitative school, system school, contingency school and quality school; Enterprise system and the environment, enterprise social responsibility; The levels, process and ways of planning; The types and pro

11、cess of making decision, group decision-making; The organizing process, departmentalization, authority, centralization and informal organization; Functional, divisional, matrix, team, and network organization structural forms; Organizational culture and change; Human motivation theories and methods;

12、 Leadership theories; Purpose and process.of controlling. 《市场营销学》课程中英文简介 Marketing 课程代码（Course Code）：020033A/020043A/020033B/020032A/020032B/ 课程名称：市场营销学 Course Name：Marketing 学 时：48/32 Periods：48/32 学 分：3/2 Credits：3/2 考核方式：考试/考查 Assessment：Examination/inspetion 先修课程：管理学 Pre

13、paratory Courses：Management 经济学 Economics 《市场营销学》是一门建立在经济科学、行为科学和现代管理理论基础之上，研究以满足顾客消费需求为中心的企业市场营销活动及其规律性的应用学科。它是经济管理各专业学生必须学习和掌握的一门专业基础课。通过本课程的教学，使学生比较全面系统地了解市场营销学的基本理论、方法和策略，熟悉和掌握企业市场营销活动的运作过程和管理环节；树立以顾客为中心的现代营销观念，并且能够灵活运用市场营销原理和方法发现、分析和解决现实企业营销活动中的实际问题，逐步提高学生市场营销管理能力，为进一步学习其他专业课程以及毕业后能够适应市场营销管

14、理工作打下良好的基础。 本课程的主要内容包括：市场营销的产生与发展，市场营销的核心概念及各种营销观念、顾客满意、市场营销环境及市场购买行为分析，市场营销信息系统与市场调研、市场细分与目标市场的选择，市场竞争战略、营销组合策略、市场营销管理以及市场营销理论的最新发展等。 Marketing is an applicable course that is based on the economics, behavioral science and modern management theories and studies the marketing activities of the e

15、nterprises centering on meeting the consuming demands of the customers and the rule of those activities. It’s a compulsory course for the economic management major students. The aim of this course is to introduce the fundamental theories, methods and strategies of marketing thoroughly and systematic

16、ally and help students familiar with the operating process and master managing skills in marketing activities of the enterprises, to establish the consumer-centered modern marketing concept among the students and develop their ability of marketing management and of discovering, analyzing and solving

17、 practical marketing problems by applying the marketing principles and methods flexibly so as to establish a sound foundation for their further study in other courses and for their work after graduation. This course includes the following major aspects: the emergence and development of marketing, t

18、he core concepts and variety of marketing notions, consumer satisfaction, marketing environment and purchasing behavior analysis, marketing information system and market research, the sub-classification of the market and target market choosing, the competitive strategies, the strategies of combining

19、 different marketing methods, marketing management and the latest development of the marketing theory, etc. 《仓储与配送管理》课程中英文简介 Warehousing and Distribution Management 课程代码：020063A Course Code：020063A 课程名称：仓储与配送管理 Course Name：Warehousing and Distribution Management 学 时：48 Periods：48 学 分

20、：3 Credits：3 考核方式：考试 Assessment：Examination 先修课程：管理学、经济学 Preparatory Courses：Management, Economics 市场营销学、物流管理概论 Marketing, Logistics Management 商法、运筹学 BusinessLaw, Operations Research 仓储与配送是物流系统的重要功能，现代物流对仓储与配送管理提出了越来越高的要求。本课程主要介绍在物流系统中的仓库、货物储存及配送环节的理论、方法与实务问题，以提高物流运作效率。内容涉及仓储配送基本理论、仓储配送业务管理、

21、仓储配送管理创新、仓储配送绩效管理、快递行业的配送、社区配送的特点等。该课程集理论性和应用性于一体，即涵盖仓储与配送管理的理论知识，又包括具体的实践技能。通过本课程的学习，一方面可熟悉了解仓储与配送的基础理论、发展规律，另一方面可掌握有实用价值的操作方法和管理实务，全面提高实际操作能力。本课程是物流管理专业学生的必修课程。 Warehousing and distribution are key functions of logistics system and are becoming more and more important in contemporary logistics.

22、 This course gives an introduction to warehousing and distribution including the involved fundamental theories, techniques and operations, process controlling, performances evaluating, the characters of specified distribution, and so on. It emphasizes on the combination of the theoretical researches

23、 and practical skills. Students are expected to be able to resolve the problem in practice. And for students majoring in logistics management it is a required course. 《产业组织理论》课程中英文简介 Industrial Organization Theory 课程代码：020072A Course Code：020072A 课程名称：产业组织理论 Course Name：Industrial Organizati

24、on Theory 学 时：32 Periods：32 学 分：2 Credits：2 考核方式：考试 Assessment：Examination 先修课程：管理学、经济学 Preparatory Courses：Management and Economics 《产业组织理论》课程是研究不同市场结构条件下企业行为与绩效关系的一门学科。本课程主要介绍现代产业组织的基本原理、市场结构理论、企业行为理论、企业绩效理论以及政府与市场关系等主要内容。通过讲授现代产业组织的基本理论，结合大量产业组织案例，培养学生所学的理论和方法分析现实产业组织问题的能力，并为进一步学习有关工

25、商管理课程打下良好的基础。本课程强调实践教学，采用案例讨论、实践调查、情境模拟等多种互动教学形式，使学生积极参与课堂讨论，增强实践能力，系统掌握现代产业组织理论的基本原理与方法。 Industrial Organization Theory is a discipline on relationship of market structure, firm conduct and performance. This course includes five aspects: basic principle, market structure theory, firm conduct the

26、ory, firm performance theory and relationship between government and market. Through the teaching of the basic theory of modern industrial organization, combined with substantial industrial organization cases, students can cultivate the ability of using of the industrial organization theoretical and

27、 methodological to specific and realistic problem and lay a good foundation for further study on other business administration discipline. This course emphasizes practice teaching, using case discussions, practice investigation, scenarios simulation and so on, to enable students to participate activ

28、ely in class discussion, develop practical ability and master the basic principles and methods of this discipline. 《电子商务概论》（双语）课程中英文简介 Electronic Commerce 课程代码：020102A Course Code：020102A 课程名称：电子商务概论 Course Name：Electronic Commerce 学 时：32 Periods：32 学 分：2 Credits：2 考核方式：考试 Assessme

29、nt：Examination 先修课程：计算机网络 Preparatory Courses：Computer Network 《电子商务概论》将从管理层面系统地介绍电子商务领域各个方面的知识，包括电子商务的概念，框架，电子商务的基础设施（网络技术基础等），电子商务的应用（B2B、B2C、C2C、网络营销等），电子商务的支持服务（电子商务安全、电子支付系统、物流等），电子商务的公共政策（电子商务法律、技术标准等），以及电子商务的未来发展趋势等，通过对该门课程的学习，使学生对电子商务的基本概念、基本框架以及在组织应用电子商务的大致过程和采用的主要技术有一概况的了解。本课程为学生学习电子商务

30、专业后续课程，以及将来可能在各类企业、事业单位和政府机构从事电子商务的相关工作奠定理论基础和实践经验。 From the managerial perspective, Electronic Commerce introduces all essential knowledge which electronic commerce depends on, which include the definition and framework of electronic commerce, the infrastructure of electronic commerce (such as Net

31、work infrastructure etc. ) ,the application of electronic commerce (such as B2B，B2C，C2C，Network Marketing, and etc. ),supporting service of electronic commerce（such as electronic commerce security, electronic payment, logistics, and etc.）, the public policy of electronic commerce (such as law on ele

32、ctronic commerce, technological standards, and etc.), and the future development of electronic commerce. On the completion of this course, students will be able to: 1) understand the definition and framework of electronic commerce; 2) grasp systematically the theories and methods of electronic comme

33、rce; 3) apply electronic commerce in practical work; and 4) cultivate good professional skills of electronic commerce in order to be better prepared for their future career of electronic commerce after they graduate. This course also prepares students for their further study and their career of indu

34、stry and business management after graduation. 《电子商务技术基础》课程中英文简介 Fundamental of E-Commerce Technology 课程代码：020113A Course Code：020113A 课程名称：电子商务技术基础 Course Name：Fundamental of E-Commerce Technology 学 时：48 Periods：48 学 分：3 Credits：3 考核方式：考试 Assessment：Examination 先修课程：计算机基础 Preparat

35、ory Courses：Fundamental of Computer 作为电子商务的技术先导课程，《电子商务技术基础》在分析电子商务应用与电子商务技术辩证发展的规律基础之上，剖析了电子商务系统框架与电子商务系统体系结构的演变规律以及基本特征，由此建立了学习电子商务技术的基本框架和主要思路。该课程以应用系统三层体系结构的实现为主线，讲述电子商务系统表达层、逻辑层、数据层的技术基础；以电子商务系统框架为基础，讲述完成电子商务信息传递和电子商务环境建设所必需的技术要素，以及Web信息资源管理等相关技术及发展。本课程为电子商务专业基础课程，为学生学习其他专业课程打下理论基础和实践基础。

36、As basic course of E-commerce technology, Fundamental of E-Commerce Technology builds basic framework and primary thinking of learning E-commerce technology by analyzing E-commerce applications and E-commerce technology development rules as well as evolvement rules of E-commerce system framework and

37、 system structure. This course narrates E-commerce technology basis of display layer, logic layer and data layer based on three layers structure of application system; and describes necessary technology elements of realizing information transfer and E-commerce environment building as well as Web inf

38、ormation resource management based on E-commerce system framework. As basic course of E-commerce specialty, this course provides theory and practice basis for students’ further learning E-commerce. 《电子商务网站规划》课程中英文简介 Electronic Commerce Website Planning 课程代码：020123A/020122B Course Code：020123A/

39、020122B 课程名称：电子商务网站规划 Course Name：Electronic Commerce Website Planning 学 时：48/32 Periods：48/32 学 分：3/2 Credits：3/2 考核方式：考试/考查 Assessment：Examination/inspection 先修课程：电子商务概论 Preparatory Courses：Electronic Commerce 《电子商务网站规划与设计》将从企业电子商务战略实施层面系统地介绍电子商务网站的规划与设计、制作、测试与发布、推广、管理和评估等电子商务网站建设全生命

40、周期的各个环节，重点是电子商务网站的规划与设计，以及网站制作常用软件如Dreamweaver, Photoshop, Flash等的使用。通过对该门课程的学习，使学生既从管理的角度掌握如何进行电子商务网站的规划与设计，又同时获得一定的实际操作技能（网站常用制作软件的熟悉），为学生日后迅速融入各类企业、事业单位和政府机构电子商务的相关工作奠定理论基础和实际技能。 From the enterprises’ strategic implementation of electronic commerce, Electronic Commerce Website Planning and Des

41、igning systematically introduces all the stages of the whole electronic commerce website construction, including planning and designing, development, testing and release, promotion, management and assessment of electronic commerce website. This course emphasizes on the planning and designing of elec

42、tronic commerce website, and the application of common website development software (such as Dreamweaver, Photoshop, Flash, and etc.) . On the completion of this course, students will be able to: 1) understand the definition and framework of electronic commerce website; 2) grasp the theories and met

43、hods of electronic commerce website planning and designing; and 3) cultivate good professional skills of electronic commerce website development in order to be better prepared for their future career of electronic commerce after they graduate. This course also prepares students for their further stu

44、dy and their career of industry and business management after graduation. 《饭店管理》课程中英文简介 Hotel Management 课程代码：020142A Course Code：020142A 课程名称：饭店管理 Course Name：Hotel Management 学 时：32 Periods：32 学 分：2 Credits：2 考核方式：考试 Assessment：Examination 先修课程：旅游学、管理学 Preparatory Courses：Tourism

45、 Study, Management 从旅游业和饭店业的角度出发，介绍饭店的基本概念、饭店管理集团产生背景和发展趋势、现代饭店管理的基本原理及其客房、餐饮、服务等业务流程。通过本课程的学习，使学生全面了解饭店管理学科发展的基本规律，系统地掌握现代饭店管理的理论和方法，认识它们在实际工作中应用的成果，培养学生具有较高的从事饭店管理的职业素养和专业实务技能，使学生毕业后能迅速适应饭店业和旅游业的实际工作。本课程也为学生继续学习和从事其它现代服务业管理工作奠定良好的基础。 Taking tourism industry and hospitality industry as the bu

46、siness background, the course, Hotel Management, gives a brief introduction to hotel organizational structure, the background under which hotel management group corporations came into being, and the trend of its business development. The discipline also studies the basic principles of modern hotel m

47、anagement, housekeeping management, food and beverage management and other service procedures. Meanwhile, when completing the course, students will become capable of understanding the essential regularities of the science of hotel management, grasping systematically the theory and methodology of mod

48、ern hotel management, perceiving the achievements of applying the theories to business practices and acquiring necessary skills of hotel management. The purpose is to get the students better prepared for their future professional career. It well prepares students for their further study and helps th

49、em become more adaptable to the managerial work in modern service industry. 《公司治理》课程中英文简介 Corporate Governance 课程代码：020162A/020162B Course Code：020162A/020162B 课程名称：公司治理 Course Name：Corporate Governance 学 时：32 Periods：32 学 分：2 Credits：2 考核方式：考试/考查 Assessment：Examination/inspection 先

50、修课程：管理学、经济学 Preparatory Courses：Management and Economics 《公司治理》课程是一门通过对公司治理的综合性研究，探讨公司治理实践中具有共性的基本原理、运作规范和方法的学科。本课程主要讲授公司治理基础理论、内部治理、外部治理、治理模式比较四个方面的内容。通过讲授现代企业制度、公司治理理论、公司内部治理机制、企业外部治理机制等内容，结合大量公司治理案例，培养学生在本学科所涉及的领域内运用所掌握的理论和方法分析更具体和现实的公司治理与逻辑思路和能力，并为进一步学习有关工商管理课程打下良好的基础。本课程强调案例教学，采用案例讨论、角色扮演、情境

51、模拟、教学游戏等多种互动教学形式，使学生积极参与课堂讨论，系统掌握公司治理的基本原理与方法。 Corporate Governance is a discipline on corporate governance basic principles , operation norms and methods through a comprehensive study. This course includes four aspects: theoretical foundation of corporate governance, internal governance, externa

52、l governance and governance models comparison. Through the teaching of the modern enterprise system, corporate governance theory, internal governance mechanisms, external governance mechanisms, combined with substantial corporate governance cases, students can cultivate the ability of using of the c

53、orporate governance theoretical and methodological to specific and realistic problem and lay a good foundation for further study on other business administration disciplines. This course emphasizes case teaching, using case discussions, role playing, scenarios simulation, teaching game and so on, to

54、 enable students to participate actively in class discussion and master the basic principles and methods of this discipline. 《供应链管理》课程中英文简介 Supply Chain Management 课程代码：020172A/020172B Course Code：020172A/020172B 课程名称：供应链管理 Course Name：Supply Chain Management 学 时：32 Periods：32 学 分：2 C

55、redits：2 考核方式：考试/考查 Assessment：Examination/Inspection 先修课程：无 Preparatory Courses：None 《供应链管理》主要介绍用来理解供应链管理的框架结构和供应链管理中一些关键问题。包括：需求预测方法；库存管理策略；供应链网络、运输系统及信息系统的设计与规划；供应链整合方法及决策支持工具等。本课程的目的在于使学生理解供应链管理的实质与内涵，能够应用现有的方法和技术去管理供应链，系统掌握供应链管理中的设计、控制与运作，对于企业的经营环境有深刻的认识。 The strategic framework to unde

56、rstand supply chain and some important key issues in supply chain management are explored. some key relevant areas in supply chain include: the demand forecasting methods especially time series methods, controlling methods of inventory, design ,control and operation of supply chain network, tran

57、sportation system and information ,the coordination methods of supply chain and some tools for decision-making etc.the aim of this course is to make students understand the essential rules of supply chain management, to apply the existing technologies and thoughts to manage supply chain, to conv

58、ey the intuition behind many key supply chain concepts and to provide simple that can be used to analyze and optimize various aspects of the supply chain .all of these must be on the basis of deep understanding of the whole operating environments. 《国际市场营销》课程中英文简介 International Marketing 课程

59、代码：020182A/020182B Course Code：020182A/020182B 课程名称：国际市场营销 Course Name：International Marketing 学 时：32 Periods：32 学 分：2 Credits：2 考核方式：考试/考查 Assessment：Examination/inspection 先修课程：市场营销，国际贸易 Preparatory Courses：Fundamental principle about marketing;basic knowledge about international trades

60、 国际市场营销是企业在两个或两个以上的国家，经销自己的产品、技术、服务和信誉的跨国性商务活动。从客观上看，企业的营销活动是没有限界的，哪个地方有市场，有利可图，企业就到哪里去。但从实际上看并不这么简单。当你的企业跨出国门，首先就面临着不同的文化传统，面临着与本国所不同的政治体制、法律体系、语言与价值观、经营习惯以及积淀下来的物质环境等。因此，在国际市场上从事营销的企业，就需要对自己早已惯例化运行的营销方案做出适当的调整。 “国际市场营销”这门课程将为企业完成上述调整提供一系列的战略与策略上的参考。包括：如何进入国际市场；如何在国际市场上建立自己的分销渠道；如何制定产品在国际市场上的定价

61、；如何在国际市场上进行产品的宣传及策划公关活动；如何在国际市场上开展竞争活动等。 通过“国际市场营销”课程的学习，使学生了解一些国别文化的差异；初步掌握一些国际市场营销的技能，为学生毕业后从事国际市场营销工作奠定一些理论基础。 International marketing refers to trans-national business activities about sale of products, technology, services and credibility involving enterprises in two or more countries. Obje

62、ctively speaking, there is no boundary for marketing activities of enterprises. Where there are markets and profits, enterprises will go, either at home or aboard. As a matter of fact, it is not so simple, though. When your enterprise goes aboard, you will be firstly faced by different cultural trad

63、ition, political system, legal system, language, value, operation habits, physical environment shaped over a long time, and so on, all of which are different from those in your country. Hence enterprises engaged in marketing in international markets are expected to make appropriate adjustment about

64、the marketing schemes that you already get familiar with. The course “International Marketing” will provide a series strategic and tactic references for enterprises to finish adjustment above, including how to enter into international markets, how to establish your own distribution channels in int

65、ernational markets; how to set prices for products in international markets; how to carry out product publicity and plan public relation activities in international markets; how to launch competitions in international markets; etc. After learning the course “international marketing”, students are

66、expected to get to know some cultural differences between different countries, and preliminarily grasp some skills for international marketing to lay some theoretical foundation for them to engage themselves in international marketing work after graduation. 《会展策划与管理》课程中英文简介 Convention & Exhibition Plot and Management 课程代码：020203A Course Code：020203A 课程名称：会展策划与管理 Course Name：Convention Plot and Management 学 时：48 Periods：48 学 分：3 Credits：3 考核方式：考试 Assessment：Examination 先修课程：管理学、市